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Eric Wilson's avatar

Zoomar is the brand name of the first commercially successful zoom lens. It was used for sports remotes when television came along, but KFO was the vanguard of using it in the TV studio, because those rapid in-and-out zooms that Ollie is so fond of weren't possible with regular TV cameras at the time without the Zoomar's assistance. The company really played up the connection in their sales literature: https://digital.tcl.sc.edu/digital/collection/birch/id/354

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